Explore everything. - PREVIEW

Luxury without labels.

Italic was born to challenge the conventional notion of luxury. We believe luxury should be defined by the quality of a product , not by a price tag or logo.

Lotion and Wash bundle

Unlock More Perks PREVIEW

Explore our membership program. Italic Bold members enjoy early sale access, exclusive gifts, and more.

Linen Sheet Set

The Linen Bedding Edit PREVIEW

Elevate your bedding with our organic linen collection, made from the finest European flax and pre-washed for a heavenly softness you won’t want to leave.

True luxury is hard to fake.

We draw from decades of luxury experience and partner with an exclusive, global network of the same manufacturers behind the most prestigious brands.

Loved by 100,000 & counting.

A world of luxury without labels. Show us your world and tag @italic.

Dalton studs

The Dalton Collection PREVIEW

Marked by classic design, brilliant sparkle and exquisite craftsmanship, the Dalton collection is an assortment of showstopping modern heirlooms.

Rafa backpack

Age-Defying Skincare PREVIEW

Target fine lines, wrinkles, and other visible signs of aging with our restorative skincare collection.

impressed press

“Luxury goods from Prada and Gucci are marked up because of their branding. This startup will sell them to you without the labels.”

“A radical business selling quality goods without the middleman markup.”

“Quality is superior to what you can find on other online retailers.”