Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.

How it works.

Factory

Brand

Agent

Retailer

You

1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.

2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.

3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.

4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.

Reviews

0

Resort-grade towels for your home.

These towels use ultraplush 100% Australian cotton which is heavy and soft to the touch. A super dense 800 GSM weight and woven loop construction maximize softness, weight, and absorbency, putting them in the rarified territory of luxury towels ordinarily reserved for resorts and spas. Only negative? You'll never be able to go back to bathing without them.

Ultraplush Australian Cotton.

Pure 800 GSM Australian cotton. Oeko-Tex® Certified.

Standard Set

Set of 2 Washcloths, 2 Hand Towels, and 2 Bath Towels

Washcloths

Set of 2

Hand Towels

Set of 2

Bath Towels

Set of 2

Bath Mat

Set of 2

Luxe Set

Set of 2 Washcloths, 2 Hand Towels, and 2 Bath Sheets

Washcloths

Set of 2

Hand Towels

Set of 2

Bath Sheets

Set of 2

Why GSM matters.

GSM (grams per square metre) determines the weight of the fabric and how dense fibers are woven together.

Luxury Weight

At 800 - 1100 GSM, these towels are denser and more absorbent than practically any towel on the market.

5-star hotel quality

More absorbent with a luxuriously soft texture.

Pure Australian cotton.

Australia has a reputation for high-quality cotton while remaining one of the most water-efficient providers in the world. The result? Ultra-soft towels spun from combed, low-twist yarn with a smaller eco-footprint.

Gold standard for cleanliness.

Established in Switzerland, the Standard 100 certification ensures every component carrying the label is free of high levels of 100 substances or chemicals harmful to people and the environment.

Luxury weight.

These towels are 800 GSM which means they’re denser and more absorbent than practically any towel on the market.

Introducing: Dusk and Sand.

Transform your home with rich hues that embody the essence of fall.

The ultimate serene essentials.

Feel fresh and comfy, lounging around after baths with the Serene Towels and make it your favorite past time.

The 16 Very Best Bath Towels

”Not only do the towels soak up bathwater like the best sponge you’ve ever had, they also dry off incredibly quickly post-shower so you’re not stuck with something soggy, dripping into the carpet.”

The Strategist
editor

Lauren Ro

Writer

2022 Best Bath Towels

“So ridiculously plush. Truly, like how I would imagine a cloud feels.”

The Strategist
editor

Ambar Pardilla

Editor

2022 Best Gifts

"Towels straight out of a high-end spa. They're so plush, so unbelievably comfortable – thanks to heavy 100% Australian cotton – that any recipient will be thanking you for years to come."

The Quality Edit
editor

Ryan Willison

Editor

Complete Sheet Set

Set of 4 Washcloths, 2 Hand Towels, 2 Bath Sheets, and 2 Bath Mats

Washcloths

Set of 4

Hand Towels

Set of 2

Bath Sheets

Set of 2

Bath Mat

Set of 2

Complete your bath collection.

Review

No reviews yet.

Join Italic Bold Today

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Serene Ultraplush Australian Cotton Towels

$93

$238.00

Traditional Retail

Free shipping over $75

Free Hand Wash gift included with this purchase.

Manufacturer

Past clients

Calvin Klein
Chanel

Certifications

Sedex

BSCI

OEKO

ISO 9001

Operating since

1987

True luxury, radical value.

We empower the world’s best manufacturers to bypass brand and retailer to deliver true luxury quality without the markups.

Retailer Markup

Brand Markup

Materials & Labor

Traditional
Brands
Online
Brands
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