Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.

How it works.

Factory

Brand

Agent

Retailer

You

1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.

2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.

3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.

4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.

Reviews

4.8
1558 Reviews

5

85%

4

11%

3

3%

2

0%

1

1%

Body Copy

These towels use ultraplush 100% Australian cotton which is heavy and soft to the touch. A super dense 800 GSM weight and woven loop construction maximize softness, weight, and absorbency, putting them in the rarified territory of luxury towels ordinarily reserved for resorts and spas. Only negative? You'll never be able to go back to bathing without them.

Parachute

Coyuchi

Oeko-Tex® Certified

Weight

800 GSM

700 GSM

685 GSM

Cotton Source

Australia

Turkey

Turkey

Gallery 1

Pure 800 GSM Australian cotton. Oeko-Tex® Certified.

Brand 1

Brand 2

Placeholder

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Unknown

Feature Spotlight Icons

Dry

Wet

New

Gallery 3-5

Set of 2 Washcloths, 2 Hand Towels, and 2 Bath Towels

Washcloths

Set of 2

Hand Towels

Set of 2

Bath Towels

Set of 2

Bath Mat

Set of 2

Gallery 2

GSM (grams per square metre) determines the weight of the fabric and how dense fibers are woven together.

Luxury Weight

At 800 - 1100 GSM, these towels are denser and more absorbent than practically any towel on the market.

5-star hotel quality

More absorbent with a luxuriously soft texture.

Side By Side Text (Right).

Australia has a reputation for high-quality cotton while remaining one of the most water-efficient providers in the world. The result? Ultra-soft towels spun from combed, low-twist yarn with a smaller eco-footprint.

Feature Breakdown

Highly absorbent and quick-drying

Towel dry fast

800 GSM

100% Australian cotton

Gold standard for cleanliness.

Established in Switzerland, the Standard 100 certification ensures every component carrying the label is free of high levels of 100 substances or chemicals harmful to people and the environment.

Side By Side Text (Left)

These towels are 800 GSM which means they’re denser and more absorbent than practically any towel on the market.

Mosaic 3

Feel fresh and comfy, lounging around after baths with the Serene Towels and make it your favorite past time.

Video Feature

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Mosaic 5

Video

Pull quote

”Not only do the towels soak up bathwater like the best sponge you’ve ever had, they also dry off incredibly quickly post-shower so you’re not stuck with something soggy, dripping into the carpet.”

The Strategist
editor

Lauren Ro

Writer

Link

New Arrivals

The all-new essentials you won’t want to miss out on.

FAQ

Q and As

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Reviews
4.8
(1558 Reviews)

5

85%

4

11%

3

3%

2

0%

1

1%

Join Italic Bold Today

Unlock bonus credit opportunities and other perks with Italic Bold.

Serene Ultraplush Australian Cotton Towels

$24

$36.00

Traditional Retail

Free shipping over $75

Manufacturer

Past clients

Calvin Klein
Chanel

Certifications

Sedex

BSCI

OEKO

ISO 9001

Operating since

1987

True luxury, radical value.

We empower the world’s best manufacturers to bypass brand and retailer to deliver true luxury quality without the markups.

Retailer Markup

Brand Markup

Materials & Labor

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Brands
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