Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.

How it works.

Factory

Brand

Agent

Retailer

You

1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.

2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.

3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.

4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.

Reviews

0

Softer, shinier hair.

Gentle enough for daily use, Universal Nourishing Shampoo’s gel texture lathers to an airy foam that gives you a salon-quality cleanse at home. This deeply moisturizing shampoo includes powerful ingredients like biotin, panthenol, and camellia extract to help combat dryness and improve texture. The result is soft, nourished, and shiny hair. Our formula is sulfate, sulfonate, and silicone-free — making it suitable for color treated hair.

 
We collaborated with a world-class fragrance house to develop two irresistible scents. Jasmine & Gardenia: musky florals are grounded with earthy notes, giving this scent a modern, sophisticated feel. Santal & Juniper: crisp and woody notes that are enhanced by bright lemon, giving this scent an understated, musky sweetness. Made in the USA.

How to use.

Take a quarter-sized amount and create light lather in hands. Massage directly onto scalp and work your way down. Apply more Universal Nourishing Shampoo if needed. Rinse thoroughly. Follow with Universal Weightless Conditioner.

Biotin

Strengthens and thickens hair to protect it from future damage.

Panthenol

Attracts and retains moisture to help improve texture and body.

Camellia Extract

Promotes soft hair and a healthy scalp by strengthening and moisturizing.

Cleanses

Gentle suds whisk away dirt and impurities without overdrying.

Softens

Ingredients like panthenol and camellia extract create touchably soft tresses.

Strengthens

Scalp and strand builders like biotin leave hair nourished and protected from future damage.

Adapts

Premium ingredients in a gentle formula make this shampoo ideal for all hair types.

Jasmine & Gardenia

Top Notes

Bergamot and Jasmine

Heart Notes

Gardenia and Lavender

Base Notes

Musk and Amber

Santal & Juniper

Top Notes

Lemon, Bergamot, and Juniper

Heart Notes

Fir Needle

Base Notes

Musk, Amber, and Santal

High-performance formulation.

Developed over multiple years by expert chemists at a leading American laboratory, this formula leverages complex ratios of prestige ingredients to produce effective yet scalp-friendly results for most scalp types.

Our beauty standard.

Science-Backed Formulations

Proven ingredients that deliver noticeable results.

Prestige Ingredients

Rigorous quality control and testing for potency.

World-Class Laboratories

Decades of experience with award-winning chemists.

Frequently Asked Questions

Complete your routine.

Prestige formulations designed to be paired together for real results.

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Universal Nourishing Shampoo

$22

$46.00

Traditional Retail

Returnable for Italic Credit

Manufacturer

Certifications

ISO 9001

cGMP

Eco-Cert

Cruelty-Free

Vegan

Operating since

2018

True luxury, radical value.

We empower the world’s best manufacturers to bypass brand and retailer to deliver true luxury quality without the markups.

Retailer Markup

Brand Markup

Materials & Labor

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